|
Five reasons you have to stop your web
site.
Copyright © 2004 Mahmood Bashaash
http://www.mahmoodb.com
That’s right. Your method, behavior and
strategy you are now using to manage your website may be
justifiable reasons to stop it as soon as possible.
Right now, there are millions of websites
on the Internet, many of them are dead static pages with not or
very few visitors. The owner of websites are paying lots of
money and effort to make the website up and running and are
giving service to visitors. From within these much of website
owners, a little of them are earning money from their website or
their website is beneficial for their business, most of the
others are wasting their time and money.
However if you do not have a web site on
the Internet, your business is under a very serious risk to be
bypassed by your competitors, but if you are not running your
website in a right way, then it would not only be a useless but
also a threat to your whole business. If you ask why, just read
just five more important reasons that you have to stop your
website.
-----------------------------------------------------
1-Your website is not well designed.
-----------------------------------------------------
People trust to their eyes more than their
other senses. So, if your small website is not well designed, it
is crowded, bad colored and improperly written text, so they
might think that your real store or your office should also be
something like that. Having technical problems like JavaScript
error messages, run time errors on loading pages, slow page
download, useless graphics and flash animations are also factors
that should be considered.
-----------------------------------------------------
2-Your website is not up-to-date.
-----------------------------------------------------
If you have put old and obsolete data and
content on your website and you do not pay enough time to make
it up-to-date, then how visitors could trust on your knowledge.
How could you prove you and your team’s knowledge is not
obsolete too? There are millions of websites that deliver very
new information and are updated daily or even hourly. Visitors
would not tolerate with old content. If they reach to useless
and out of date information on your web site, then they leave
your website to visit your competitors’ web site.
-----------------------------------------------------
3-You do not reply your e-mails
regularly and without delay.
-----------------------------------------------------
If you do not pay enough attention to your
website visitors and their e-mails, then you may have the same
manner in your real world business with your customers. Replying
e-mail is the simplest routine that you should have put in your
daily tasks. You are not expected to reply e-mail immediately.
Replying every 24 or even 48 hours is also acceptable. If you
delay in response, then your competitors would win in reaching
hopeless visitors that have sent you a price quote weeks ago and
still are waiting. Even they have not received a simple auto
responder to be sure you have received their e-mail.
-----------------------------------------------------
4-Your website is not optimized for
search engines.
-----------------------------------------------------
So, all your potential clients that search
for your services and products would be captured by your
competitors who have invested to be on top in search engines. If
you are paying a lot of money for your website hosting, design
and support, if you make your website content up-to-date and pay
time and energy to reply your e-mails, but have not a good
ranking in major search engines, then you are losing your money.
Being visible in the huge world of Internet is vital for your
online business and search engines are very useful for this
purpose. However, you should target your audiences in many other
promotional methods rather than search engines, like, banner
ads, e-zines, e-books, articles, forums and newsletters.
-----------------------------------------------------
5-Insufficient information and
facilities in your website.
-----------------------------------------------------
If you have not mentioned your complete
postal and contact address or you have not included price list
of your services and products on your website, then you won’t be
able to capture visitor’s interest. No pricing information means
no path for decision. Visitors decide on many parameters, price
is the most important one. Besides, a very intuitive shopping
cart that could be easily managed and online credit card
processing with security considerations would be the next thing
your visitors would search for on your website. Not having these
items, better to stop your website.
There are lots of reasons you could find in
articles that having a website is vital for your business. There
are also check points that you can follow to make a good
website. You can use those check points to run a very successful
web site to help your business and who knows, you may some day
stop your real world business and just rely on your website,
like many other businesses that you can find them just on the
Internet. eBay, Amazon and Yahoo!. But if you are deciding to
have a successful business online, you have to consider that not
having set a strategy for your online business means losing
reputation, money, energy and resources both on your online and
real business.
This article tried to make you aware that,
some day you may reach to a point for a hard decision that is,
stopping your website or your very expensive website just
because of your incorrect management methods. Hope you never see
that day.
 |
