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Increase Sales with Action Words
by Leva Duell
Copyright: © 2004
A call to action such as "call now," "order now," and "click
here" can dramatically increase your sales both online and
offline. Motivate readers to do what you want them to do with
action verbs. Give precise instructions. Tell them exactly what
to do. Give them a direct order. Add an incentive or benefit to
your order.
Here are examples of action words you can use on your Web site,
in your email, and in other marketing materials.
Call to Action
- Pick up your phone right now and call our toll-free number at
1-800-444-1234.
- Order NOW before all copies of this limited edition are taken!
1-800-444-1234.
- Click here to instantly order this course.
- Ten ways to increase your Web sales immediately. Sign up now
to get this $29 value free!
- Increase your Web site traffic by 300 percent! Click here to
find out how!
- Browse our recommended Web design resources! Click here.
- Bookmark this Web site now!
Here's other information you may consider posting on your Web
site or in your ezine.
Capture Your Visitors' Email Address
- Enter your email address here, and we'll keep you posted about
new Web design services, products, and resources.
- Click here to subscribe to our ezine.
- Join our free update list.
- Click here to receive a free seminar by email.
Solicit Content
- If you would like to post an article on an online marketing
topic, email the editor at name@host.com.
- If your site offers information for webmasters, submit it
today! We are interested in articles and tutorials about Web
design and Internet marketing.
- Do you know interesting Web sites you would like to share?
Send the URL to name@host.com and let everyone know about them!
- Email us if you have resources our visitors can benefit from.
Solicit Participation and Feedback
Please report any additions, corrections, or dead links by
sending an email to name@host.com.
We encourage your questions. Just call 1-800-333-1234 or email
name@host.com.
- Please send your comments about this ezine to name@host.com.
- We are happy to answer any questions you may have. Just click
on the "contact button.
Get Additional Exposure from Other Web Sites
- Recommend this site to your friends!
- Please forward this ezine to your friends and associates.
Please keep the copyright notice intact.
A "Call to Action" is one of many strategies successful
copywriters use. This proven copywriting technique can
substantially increase your sales ... so start using action
verbs on your Web site and in all your sales materials!
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